Over Easter 2011 subscribers were pulled into the dramatic last week of Jesus' life, death and resurrection as it happened 2000 years ago; experiencing in real time the suffering, pain and joy in a series of messages reaching a climax on Easter Sunday, 2011.
For churches we provided an unique signup page where they could invite people to sign up by visiting the page or texting from their mobile. We provided free resources to help promote the page as well as printed materials customised with church details.